Privacy Policy

Privacy Policy

Last Modified: 22 October 2025

Introduction

Aberdeen City Tours Ltd cares about the privacy of your personal information and is committed to protecting it. This Privacy Policy explains what information we collect about you and why, what we do with that information, and how we handle that information.

For the purposes of the applicable data protection laws (the UK General Data Protection Regulation (GDPR), together with any implementing legislation, in particular, the Data Protection Act 2018), the company responsible for your personal information is Aberdeen City Tours Ltd. This Policy is incorporated into our Terms & Conditions and applies to information obtained by us through your use of the information, software, products and services made available through our website.

More simply put

We are responsible for protecting your personal information. This Privacy Policy applies to information obtained through your use of our website.

Collection of your Personal Information

We collect information that, alone or in combination with other data, could be used to identify you, such as your e-mail address, name, physical address, telephone number, or employment information. If you make a purchase us, we will collect and store your billing and credit card information. We may also collect anonymous demographic information which is not unique to you, such as your postal code and preferences (Non-Personal Information). Non-Personal Information is not linked to your Personal Information (for example, your IP address).

We will collect your Personal Information in a number of ways, including when you contact us through the Website, by telephone, post, e-mail or through the other means set out below.

More simply put

We collect information that could be used to personally identify you, such as your name and contact details. We may also collect information that is not personal to you and not linked to your personal information. 

If you upload any user content to our Website, this may contain your personal information, which we may collect and use for the purposes described here.

Automatically collected information

When you visit our Website, we automatically collect information about your computer hardware and software such as your IP address, browser type, domain names, access times, operating system, cookie information, referring website addresses, pages visited, links clicked, text entered, and Internet Service Provider. We analyse and use this information to better understand how our users use the service, to maintain and improve our service, and in some cases, to publicly disclose aggregated statistics regarding our services.

More simply put

We automatically collect certain information about you when you visit our Website. We use this information to analyse your use of the Website and to improve our services.

Use of your Personal Information

We collect and use your Personal Information as necessary to perform our contract with you and for our legitimate business interests, including to:

operate the Website and deliver the services.

communicate with you about the services you use, as well as respond to requests for assistance, including account verification support. We will send a welcome email following registration to all registered users. We also periodically send service updates to registered users.

• display user content associated with your account and make sure it is available to you when you use our services.
• understand and improve how our users use and interact with our services.
• publicly disclose aggregated statistics regarding our users’ use of our services.
• market our services to you.

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract. When we process any payment made by you, we process your Personal Information to prevent or detect fraud (including fraudulent payments and fraudulent use of the Website) and for the collection of taxes and duties. The legal basis for this processing is compliance with our legal obligations.

With your consent, we will send you direct marketing emails from our third party partners.

More simply put

We collect your personal information to perform the contract you enter into with us when you sign up to use our services. We also collect certain information when we have a good reason to do so. We will send you direct marketing emails from our partners, but only with your permission.

Storage of Personal Information

Unless a longer retention period is required or permitted by law, we will only hold your Personal Information on our systems for the period necessary to fulfil the purposes outlined in this Policy, or until you request that the information be deleted in accordance with your right of erasure.

More simply put

We'll retain your personal information for no longer than is necessary. For more information, please contact us.

Personal Information access and disclosure

We will only disclose Personal Information to third parties:

• when we use vendors, lawyers and service providers to assist us in meeting business or operating needs, such as providing legal services, hosting our Website, communicating with users, delivering and improving our services, e-mail communication, invoicing and payments, customer support services and analytics. These service providers may only access, process or store Personal Information pursuant to our instructions and to perform their duties to us, and in accordance with applicable laws and regulations; or
• when we have your explicit consent to share your Personal Information; or
• if we sell some or all of our business or assets, we may disclose your Personal Information to the prospective seller or buyer of such business or assets, and if the transaction closes, then your Personal Information may be transferred to the buyer.
• We will never sell your data or any part of your data to a third party.